MY3 is more than a signature mark behind VASTRAMM. It was inspired by someone who once meant a great deal to me — someone who became an unexpected part of the story behind what I was creating.
MY3 began with something deeply personal. It was inspired by someone from my past who was very valuable to me, and that inspiration became part of the identity I was building.
What began as an inspiration became much more than a name. MY3 became my first step into creating something of my own — a part of my journey, my identity, and the foundation that eventually led to VASTRAMM.
The “MY” carries the personal feeling behind the name, while the “3” completes the mark. Its meaning is personal to me, but its journey became bigger than the inspiration that started it.
MY3 taught me that an idea can begin with one person, but grow into something that becomes part of your own story. It was where I learned to create, keep going, and believe in something before anyone else could see it.
MY3 is the signature attached to the creative identity behind the label.
A compact mark designed to work from a tiny garment label to a full digital experience.
The ambition is simple: make the mark recognizable without needing an explanation.